{"id":11975,"date":"2022-08-30T10:33:28","date_gmt":"2022-08-30T08:33:28","guid":{"rendered":"https:\/\/www.sqorus.com\/?p=11975"},"modified":"2024-08-20T11:29:20","modified_gmt":"2024-08-20T09:29:20","slug":"8-tips-for-a-successful-internal-ambassador-program","status":"publish","type":"post","link":"https:\/\/www.sqorus.com\/en\/8-tips-for-a-successful-internal-ambassador-program\/","title":{"rendered":"8 tips for a successful internal ambassador program"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section&#8221; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;0px|0px|0px|0px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;0px|||||&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; custom_margin=&#8221;||||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2>Why develop an internal ambassador program?<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.26.1&#8243; custom_margin=&#8221;||-1px|||&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p>All too often, the central organization makes a decision, distributes information and thinks that simply relaying it on the company&#8217;s collaborative spaces will be enough for it to be read, understood and integrated.<\/p>\n<p>In practice, this logic clashes with several realities:<\/p>\n<ul>\n<li>Perfectible commitment to Intranet-type spaces<\/li>\n<li>Limited formats for disseminating information to employees who have become accustomed to multiple content in their personal lives<\/li>\n<li>Local entities&#8217; possible distrust of a central body<\/li>\n<li>A lack of personalization in the message and in the impact it has on the day-to-day life of a business, a unit, or even a specific individual.<\/li>\n<li>A lack of support for change or training around a new approach.<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.0&#8243; custom_margin=&#8221;||||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2>To address these issues, one of the areas to be developed is the implementation of an internal ambassador program.<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.26.1&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><span style=\"font-size: 18px; color: #5a6670;\">The internal ambassador program will:<\/span><\/p>\n<ul>\n<li>Promoting links with local businesses and entities<\/li>\n<li>Optimize information dissemination<\/li>\n<li>Adapt messages to different audiences<\/li>\n<li>Accompanying change on a daily basis.<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.26.1&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2>The implementation of an internal ambassador program requires respecting a few rules<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.26.1&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><span>So here are my <strong>8 Councils<\/strong> on the subject, in a context of transformation:<\/span><\/p>\n<ol>\n<li><span><strong>An Ambassadors program must be engaging<\/strong>: an Ambassador position is earned through investment, it should not be a status. Ambassadors must be removed and added regularly, and validated on strict criteria.<\/span><\/li>\n<li><span><strong>Managers must be involved in the process<\/strong>: managers must be acculturated to the subject and understand the strategic stakes involved, validate the active participation of employees, and themselves be part of the program.<\/span><\/li>\n<li><span><strong>An Ambassadors program must be animated<\/strong>: a dedicated internal person (and at least one deputy) must be able to animate the program on a daily basis: internal social platforms, webinars, events&#8230;<\/span><\/li>\n<li><span><strong>All professions and levels must be represented<\/strong>: an identified sponsor within the COMEX, a fair distribution according to professions, sessions mixing employees and managers&#8230; Cross-functionality is the key to an agile transformation.<\/span><\/li>\n<li><span><strong>The ambassadors&#8217; contribution must be perfectly defined<\/strong>: participants must have a clear and precise vision of their interest in this investment: dedicated training, time allocated, internal promotion&#8230;<\/span><\/li>\n<li><span><strong>Ambassadors must be given the tools they<\/strong> need: Employee Advocacy platforms, communication materials previewing the topics to be covered, graphic identity and values for ambassadors, etc.<\/span><\/li>\n<li><span><strong>Digital \/ agile transformation needs to be perfectly defined<\/strong>: we all know the principle of internal transformation, but how exactly do we define it in our organization? This is essential to get the ambassadors moving in the same direction.<\/span><\/li>\n<li><span><strong>The cultural evolution must be accompanied<\/strong>: in a context of adaptation to permanent change, the rules must be re-specified: what is change at the moment? What is the mission of the ambassadors? For what ROI?<\/span><\/li>\n<\/ol>\n<p><span>As with many transformative actions, execution is more important than the initial intent. To achieve high-impact results, energy and resources must be deployed over the long term.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.26.1&#8243; background_color=&#8221;#2029a0&#8243; background_image=&#8221;https:\/\/www.sqorus.com\/wp-content\/uploads\/2023\/12\/Bandeau-LB-Strategie-RH.png&#8221; background_size=&#8221;contain&#8221; background_position=&#8221;center_right&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;90%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||3%||false|true&#8221; custom_padding=&#8221;50px|400px|50px|55px|true|false&#8221; custom_padding_tablet=&#8221;50px|55px|50px|55px|true|true&#8221; custom_padding_phone=&#8221;40px|55px|40px|55px|true|true&#8221; background_last_edited=&#8221;on|phone&#8221; background_enable_image_tablet=&#8221;off&#8221; border_radii=&#8221;on|23px|23px|23px|23px&#8221; global_module=&#8221;25050&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text module_class=&#8221;Titre_40 Titre_blanc&#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; header_2_font_size=&#8221;30px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2>What tools can you use to manage your HR strategy?<\/h2>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;FondBleu&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#d6d8f4&#8243; text_line_height=&#8221;30px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p>Optimize your HR strategy and discover the essential management tools you need to achieve your objectives. Don&#8217;t miss this opportunity to successfully manage your HR projects.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/www.sqorus.com\/en\/ebook-which-tools-to-manage-your-hr-strategy\/&#8221; button_text=&#8221;Download&#8221; button_alignment=&#8221;left&#8221; button_alignment_tablet=&#8221;center&#8221; button_alignment_phone=&#8221;center&#8221; button_alignment_last_edited=&#8221;on|tablet&#8221; admin_label=&#8221;Bouton de t\u00e9l\u00e9chargement&#8221; module_class=&#8221;Bouton Fond_blanc&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;15px&#8221; button_text_color=&#8221;#f36145&#8243; button_bg_color=&#8221;#FFFFFF&#8221; button_border_width=&#8221;1px&#8221; button_border_color=&#8221;#f36145&#8243; button_border_radius=&#8221;50px&#8221; button_font=&#8221;||||||||&#8221; button_use_icon=&#8221;off&#8221; custom_margin=&#8221;20px||||false|false&#8221; custom_padding=&#8221;13px|25px|13px|25px|false|false&#8221; custom_css_free_form=&#8221;selector:hover{||  background-color: #FFF6F5 !important;||}&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_module=&#8221;12729&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h3>See also our feature on &#8220;HR strategy management tools&#8221;.  <\/h3>\n<p>&nbsp;<\/p>\n<ul>\n<li><a href=\"https:\/\/www.sqorus.com\/grandes-problematiques-des-drh-aujourdhui\/\">What are the key issues facing HR departments today?<\/a><\/li>\n<li><a href=\"https:\/\/www.sqorus.com\/chantiers-prioritaires-des-rh\/\">Organization, talent management, recruitment: priority HR projects?<\/a><\/li>\n<li><a href=\"https:\/\/www.sqorus.com\/drh-quelles-strategies-rh-lavenir\/\">Human resources management: what HR strategies for the future?<\/a><\/li>\n<li><a href=\"https:\/\/www.sqorus.com\/piloter-votre-strategie-rh-de-maniere-optimale\/\">Best practices to manage your HR strategy in an optimal way<\/a><\/li>\n<li><a href=\"https:\/\/www.sqorus.com\/outils-de-pilotage-rh-strategie-rh\/\">The different HR management tools to carry out your HR strategy<\/a><\/li>\n<li><a href=\"https:\/\/www.sqorus.com\/logiciel-sirh-domaines-dintervention-fonction-rh\/\">HRIS software: the different areas of intervention for the HR function<\/a><\/li>\n<li><a href=\"https:\/\/www.sqorus.com\/convaincre-sa-direction-dinvestir-dans-un-outil-sirh\/\">How to convince your management to invest in an HRIS tool?<\/a><\/li>\n<li><a href=\"https:\/\/www.sqorus.com\/se-faire-accompagner-pilotage-dune-strategie-rh\/\">Is it necessary to be accompanied in the management of an HR strategy?<\/a><\/li>\n<li><a href=\"https:\/\/www.sqorus.com\/indicateurs-mesurer-la-performance-dune-strategie-rh\/\">What indicators should be defined to measure the performance of an HR strategy?<\/a><\/li>\n<li><a href=\"https:\/\/www.sqorus.com\/strategie-rh-comment-realiser-un-reporting-rh-efficace\/\">HR strategy: how to achieve effective HR reporting?<\/a><\/li>\n<li><a href=\"https:\/\/www.sqorus.com\/qui-doit-piloter-les-projets-rh\/\">Who should drive HR projects in the company?<\/a><\/li>\n<li><a href=\"https:\/\/www.sqorus.com\/monter-un-groupe-de-travail-projet-rh\/\">Setting up a working group for an HR project: who should be involved?<\/a><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section &#8211; Contactez nous&#8221; module_class=&#8221;Fond_bleu Fond_icone&#8221; _builder_version=&#8221;4.26.1&#8243; custom_margin=&#8221;2rem||5rem||false|true&#8221; custom_margin_tablet=&#8221;4rem|40px|4rem|40px|true|true&#8221; custom_margin_phone=&#8221;|20px||20px|false|true&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;3rem||3rem||true|false&#8221; global_module=&#8221;31205&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row make_equal=&#8221;on&#8221; admin_label=&#8221;Text block&#8221; module_class=&#8221;LargeurBox&#8221; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; animation_style=&#8221;fade&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|9rem||9rem|false|true&#8221; custom_padding_tablet=&#8221;|0rem||0rem|false|true&#8221; custom_padding_phone=&#8221;|0rem||0rem|false|true&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text admin_label=&#8221;Sous-titre&#8221; module_class=&#8221;SousTitre&#8221; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||10px||false|false&#8221; text_orientation_tablet=&#8221;&#8221; text_orientation_phone=&#8221;center&#8221; text_orientation_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p>Contact<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Titre &#8211; H2&#8243; module_class=&#8221;Titre_40&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2>A project? A request?A question?<\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Texte&#8221; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#d2d4ec&#8221; text_font_size=&#8221;21px&#8221; text_line_height=&#8221;35px&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p>Contact us today and find out how we can work together to make your company&#8217;s digital future a reality.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/www.sqorus.com\/en\/contact\/&#8221; button_text=&#8221;Contact SQORUS&#8221; button_alignment=&#8221;center&#8221; module_class=&#8221;Bouton fond_orange&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;30px||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>8 tips for a successful internal ambassador program in an internal transformation project.<\/p>\n","protected":false},"author":13,"featured_media":11935,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","_ayudawp_aiss_exclude":false,"footnotes":""},"categories":[470,407],"tags":[],"metiers":[226],"sujet":[217],"class_list":["post-11975","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-change-management","category-hr-strategy-transformation","metiers-hr","sujet-advisory-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>8 tips for a successful internal ambassador program - SQORUS<\/title>\n<meta name=\"description\" content=\"8 tips for a successful internal ambassador program in an internal transformation project.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sqorus.com\/en\/8-tips-for-a-successful-internal-ambassador-program\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"8 tips for a successful internal ambassador program - SQORUS\" \/>\n<meta property=\"og:description\" content=\"8 tips for a successful internal ambassador program in an internal transformation project.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sqorus.com\/en\/8-tips-for-a-successful-internal-ambassador-program\/\" \/>\n<meta property=\"og:site_name\" content=\"SQORUS\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-30T08:33:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-20T09:29:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sqorus.com\/wp-content\/uploads\/2022\/08\/programme-ambassadeurs-RH-employee-advocacy-1024x683.jpg\" \/>\n<meta name=\"author\" content=\"Mathieu FLAIG\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SQORUS\" \/>\n<meta name=\"twitter:site\" content=\"@SQORUS\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mathieu FLAIG\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.sqorus.com\\\/en\\\/8-tips-for-a-successful-internal-ambassador-program\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sqorus.com\\\/en\\\/8-tips-for-a-successful-internal-ambassador-program\\\/\"},\"author\":{\"name\":\"Mathieu FLAIG\",\"@id\":\"https:\\\/\\\/www.sqorus.com\\\/en\\\/#\\\/schema\\\/person\\\/bb43cc65d14757050ab95597792f3c71\"},\"headline\":\"8 tips for a successful internal ambassador program\",\"datePublished\":\"2022-08-30T08:33:28+00:00\",\"dateModified\":\"2024-08-20T09:29:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.sqorus.com\\\/en\\\/8-tips-for-a-successful-internal-ambassador-program\\\/\"},\"wordCount\":1565,\"publisher\":{\"@id\":\"https:\\\/\\\/www.sqorus.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.sqorus.com\\\/en\\\/8-tips-for-a-successful-internal-ambassador-program\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.sqorus.com\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/programme-ambassadeurs-RH-employee-advocacy.jpg\",\"articleSection\":[\"Change Management\",\"HR Strategy &amp; 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