{"id":13551,"date":"2022-12-29T10:00:40","date_gmt":"2022-12-29T09:00:40","guid":{"rendered":"https:\/\/www.sqorus.com\/?p=13551"},"modified":"2024-08-20T15:22:51","modified_gmt":"2024-08-20T13:22:51","slug":"metaverse-first-controversies","status":"publish","type":"post","link":"https:\/\/www.sqorus.com\/en\/metaverse-first-controversies\/","title":{"rendered":"Metavers, what are the first controversies?"},"content":{"rendered":"

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Metavers: a universe in the making… but already facing controversy<\/h2>\n

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We are aware that for some people, we are going to break down doors that are already open. We’ve taken it upon ourselves to give you a quick – and once again non-exhaustive – overview of the controversies surrounding this parallel<\/strong> universe.<\/p>\n

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Metavers: what are the main controversies encountered?<\/h2>\n

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The problem of time of use in the metaverse<\/h3>\n

The first of the metaverse controversies<\/strong> arises from a simple rebound to Zuckerberg’s statement (see box above): ” It’s not about spending more time on screens; it’s about improving the time we already spend<\/em> ” (translated.)<\/p>\n

Considering the documentary “The Social Dilemma” (2020) which tells, via our “favorite”<\/strong> social media, the exponential rise of theattention economy as well as its drifts, it is important for us to measure, to temporize this statement of the boss of Facebook-Meta.<\/p>\n

Let’s take the example of training via the metaverse<\/strong>: this will be\/is indeed a subject, in the light of a digital transformation<\/a><\/strong> of this disciplinary field has accelerated, amplified by the health crisis we have undergone and are still undergoing.<\/p>\n

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The problem of user attention time in the metaverse<\/h3>\n

A corollary of the time of use and an important point, once again in the context of a ” Learning Metaverse “<\/strong>: the average attention span.<\/p>\n

In 2016, Aberdeen published a study indicating that ” when a site displays a load time of one second or more, 40% of visitors abandon the site, and when it comes to an online conversation, 7% of us throw in the towel<\/em> ” (itsocial.fr<\/a><\/strong>).<\/p>\n

Whether with this study, or the above-mentioned documentary, it’s the neural circuit of reward that is targeted… and which will have to be questioned and optimized, given the youth of the metaverse<\/strong> and the very large amount of data<\/strong> needed to make it “run” properly.<\/p>\n

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Metavers: a new and disruptive environment, or a large-scale incremental innovation operation?<\/h2>\n

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Virtual worlds<\/strong> are actually not new. For the metaverse<\/strong> announced by Meta, we can’t help but think of Second Life (2003), ” an application that offered a virtual world in which anyone could build a space, create objects, personalize their avatar and even buy and sell services<\/em> ” (J. Bergounhoux, 2021).<\/p>\n

The metaverse<\/strong> proposed by Meta, Microsoft et al. finds its inspiration in video games, particularly massively multiplayer online games: Fortnite, Minecraft, Roblox, etc. come to mind.<\/p>\n

This metaverse would therefore be more akin to incremental innovation of the Internet<\/strong> as we know it (the Internet would be the foundation of this new universe<\/strong>) than to disruptive innovation. All the more so as its composition remains…unclear.<\/p>\n

Finally, thanks to this infographic, we discover a fertile playground for organizations and disciplines, environments<\/strong> that will be developed there.<\/p>\n

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Gartner, a leading player, which defines technology maturity cycles in its report published in the summer of 2022, estimates that the metaverse will be ready within 10 to 12 years<\/strong>.<\/p>\n

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Metaverse: from fantasy to reality<\/h2>\n

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The film “Ready Player One” (Spielberg, 2018) presents in its opening scene a metaverse that “sends the dream”<\/strong> (admittedly), presenting a rendering that would match the “finished product.” <\/p>\n

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Metavers, the drifts: dependence, solitude in the real world<\/h3>\n

Today, we are very far from it. What should also be noticed and noted is that after modeling the tip of the iceberg, this 5-minute scene – under the guise of a scripted summary and clever staging – presents some of the drifts of this universe:<\/p>\n

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  • dependence ;<\/li>\n
  • loneliness;<\/li>\n
  • family and social disconnection, …<\/li>\n<\/ul>\n

    …in the real world.<\/p>\n

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    Metavers, the limits: cost and monetization<\/h3>\n

    The other side of the coin: the cost and monetization of such a universe<\/strong>. Virtual reality<\/strong> and immersive techniques in training are effective, have been successful, are still successful and are becoming more and more popular, but we agree that they are not, to date, cheap.<\/p>\n

    As for monetization – because such a universe will have to be financially maintained – this is a challenge to be anticipated by company managers as well as by IT and HR teams<\/strong>. Imagine for a moment that your employees are on the ” e-Learning<\/strong> planet” and that between 2 modules, they are asked to go and browse resources in a large bookstore or library.<\/p>\n

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    Equipped with a VR headset<\/strong> or in front of your screen, the excess of ads\/notifications to promote “just released” off-the-shelf e-Learning content<\/strong> is quite possible! An excess of ultra-connectivity that has already been imagined.<\/p>\n

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