{"id":45611,"date":"2025-03-06T09:00:44","date_gmt":"2025-03-06T08:00:44","guid":{"rendered":"https:\/\/www.sqorus.com\/?p=45611"},"modified":"2025-03-06T12:24:34","modified_gmt":"2025-03-06T11:24:34","slug":"understanding-learning-is-markets-theoretical-offering","status":"publish","type":"post","link":"https:\/\/www.sqorus.com\/en\/understanding-learning-is-markets-theoretical-offering\/","title":{"rendered":"Understanding learning IS &amp; the market&#8217;s theoretical offering"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;0px|0px|0px|0px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;0px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; custom_padding=&#8221;||5%||false|false&#8221; inline_fonts=&#8221;Roboto&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>In 2024, the <strong>Learning Information Systems <\/strong>(<strong>IS<\/strong>) landscape is undergoing unprecedented change. Between artificial intelligence, cloud solutions and hybrid platforms, organizations are faced with an abundance of offerings that can seem complex to grasp. How do they navigate this technological jungle? Which solutions should be chosen to meet the new challenges of corporate training?<\/p>\n<p>In this article, we analyze the major trends shaping the future of <strong>Learning IS<\/strong> and give you the keys to making the right technological choices for your business.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.0&#8243; custom_padding=&#8221;||||false|false&#8221; inline_fonts=&#8221;Roboto&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>The Learning function: a new chapter for organizations<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; custom_padding=&#8221;||5%||false|false&#8221; inline_fonts=&#8221;Roboto&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>The <strong>learning function<\/strong>, an essential pillar within organizations, has undergone major upheavals in recent years. Confronted with a global pandemic, it has had to adapt rapidly, moving from a well-established face-to-face world with a few peaks of asynchronous <strong>e-learning<\/strong> (training courses and so-called &#8220;off-the-shelf&#8221; modules) to an unprepared, often improvised <strong>all-distance learning<\/strong>, and therefore sometimes badly experienced by companies and organizations. <a href=\"https:\/\/www.sqorus.com\/en\/training-sqorus-university\/\" title=\"Training with SQORUS University \">Learning<\/a> and <a href=\"https:\/\/www.sqorus.com\/en\/hr-solutions\/\" title=\"SQORUS HRIS expertise\">HRIS<\/a> departments had to be reactive and innovative, managing and responding to emergencies.<\/p>\n<ul><\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.0&#8243; custom_padding=&#8221;||||false|false&#8221; inline_fonts=&#8221;Roboto&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Adapting digital solutions to the crisis<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; custom_padding=&#8221;||5%||false|false&#8221; inline_fonts=&#8221;Roboto&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>During this unprecedented period, the <strong>learning function<\/strong> demonstrated a remarkable ability to adapt. Having to innovate and adopt new technologies, it continued to support skills development despite the constraints imposed. This resilience has reinforced its strategic role within organizations.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.0&#8243; custom_padding=&#8221;||||false|false&#8221; inline_fonts=&#8221;Roboto&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Learning IS evolution: between classroom training and digital learning<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; custom_padding=&#8221;||5%||false|false&#8221; inline_fonts=&#8221;Roboto&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>As companies navigate between &#8220;back to the office&#8221; and mobile working, some of the trends announced at the start of 2024 have become practices. <strong>Digital Learning<\/strong>, which alternates in classroom training sessions with <strong>e-Learning<\/strong> modules but also podcasts, is once again seen as a regular practice, an ally of operational staff (trainers, training managers, training officers, managers, HR).<\/p>\n<p>It challenges and questions itself in order to innovate and create personalized learning paths. Peer-to-peer learning and the rise of User Generated Content (UGC) are also transforming the <strong>HRIS and Learning IS<\/strong> landscape, which must respond to the marked return of in classroom training, integrating new, innovative practices into the day-to-day work of teams.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.0&#8243; custom_padding=&#8221;||||false|false&#8221; inline_fonts=&#8221;Roboto&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Learning IS and Best of Breed: the best of all worlds<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; custom_padding=&#8221;||5%||false|false&#8221; inline_fonts=&#8221;Roboto&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>&#8220;Best of Breed&#8221; is regaining importance in <strong>HRIS<\/strong> and Training environments. The boundaries between integrated HR suites (<a href=\"https:\/\/www.sqorus.com\/en\/hr-solutions\/oracle-hcm-cloud\/\" title=\"SQORUS Oracle HCM Cloud expertise\">Oracle HCM Cloud<\/a>, <a href=\"https:\/\/www.sqorus.com\/en\/hr-solutions\/sap-successfactors\/\" title=\"SQORUS SAP Successfactors expertise\">SAP Successfactors<\/a>, <a href=\"https:\/\/www.sqorus.com\/en\/hr-solutions\/workday-hcm\/\" title=\"SQORUS Workday expertise\">Workday<\/a>, <a href=\"https:\/\/www.sqorus.com\/en\/hr-solutions\/cornerstone-ondemand\/\" title=\"SQORUS Cornerstone OnDemand expertise\">Cornerstone OnDemand<\/a>) and specialized LMS-LXP platforms (Rise Up, 360Learning, Docebo, Bealink, Beedeez, Litmos, etc.) continue, over the years, to become increasingly porous.<\/p>\n<p>Yesterday&#8217;s niche providers in immersive training (Uptale) and video learning facilitation (RapidMooc, Speach.me, HeyGen) have also gradually made their presence felt, and many of them are now boosted by generative AI trained to assist instructional design. This evolution offers companies and organizations the possibility of combining powerful yet plural solutions to meet their specific needs.<\/p>\n<p>We note with some interest that it is becoming increasingly common to establish a solid foundation within an integrated HR suite, while at the same time revitalizing the <strong>training offering<\/strong> via a dedicated platform, specific and innovative tools with the aim of serving and supporting the <strong>rise in skills<\/strong> (ATAWADAC has never been so topical) the one talking to the other via APIs. This approach enables us to respond as closely as possible to the needs of the organization and its end-users, while offering a <strong>flexible<\/strong>, hyper-customized <strong>training<\/strong> program.<\/p>\n<ul><\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.0&#8243; custom_padding=&#8221;||||false|false&#8221; inline_fonts=&#8221;Roboto&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>The learner experience at the heart of the challenges<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.0&#8243; custom_padding=&#8221;||5%||false|false&#8221; inline_fonts=&#8221;Roboto&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Particular attention is paid to design and the learning experience. &#8220;Less is more&#8221; is losing market share to &#8220;designed look &amp; feel&#8221;, combined with accessibility (for the visually and hearing impaired).<\/p>\n<p>The solutions we&#8217;re looking for must be entertaining, intuitive, flexible and adapted to the specific needs of each sector. They must respect the organization&#8217;s training constraints and policies.<\/p>\n<p>Finally, the possibility of specific developments remains an important criterion. By avoiding the limitations of standardized Learn modules found in major HRIS systems (sometimes to the extreme, even with the recent integration of IA and IA GEN), specialized LMS-LXP (Learning Management System \/ Learning Experience Platform) meet the challenge of flexibility and compatibility. They integrate seamlessly &#8211; the famous &#8220;white label&#8221; &#8211; while preserving a key element of Learning Management: Data.<\/p>\n<p>Nowadays, the ability to collect, analyze and exploit these information is even more essential to effectively manage <strong>training strategies<\/strong>.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.0&#8243; custom_padding=&#8221;||||false|false&#8221; inline_fonts=&#8221;Roboto&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>IT and HR synergy as a key success factor<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.0&#8243; custom_padding=&#8221;||5%||false|false&#8221; inline_fonts=&#8221;Roboto&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>It&#8217;s encouraging to see that <strong>HR and Learning Departments<\/strong>\u00a0are at last increasingly welcoming the idea of co-directing their projects in collaboration with the IT Department. This synergy strengthens the ability of organizations to adapt to current technological and sociological developments.<\/p>\n<p>Modern SLMS-LXPs, which integrate advanced functionalities right from their standard offering, are also pushing solid and historical HRIS suites to reinvent themselves. Providers like Cornerstone OnDemand are returning to modular offerings to better meet market demands.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.0&#8243; custom_padding=&#8221;||||false|false&#8221; inline_fonts=&#8221;Roboto&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Training IS market: analysis of new players<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.0&#8243; custom_padding=&#8221;||5%||false|false&#8221; inline_fonts=&#8221;Roboto&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>A number of suppliers have seized the opportunity to invest in this fast-growing market. And there are more and more of them. Some remote collaborative tools, historically dedicated to communication, are being transformed to serve <strong>Training Marketing<\/strong>, or even rapid learning.<\/p>\n<p>From our point of view, in the multiverse of content creation tools (excluding LMS\/SLMS), three historic players still stand out, having integrated an LMS into their initial content creation offering: Articulate 360, iSpring Suite and Adobe.<\/p>\n<p>In fact, it&#8217;s important to keep a close eye on these LMSs: two of them are designed for small and medium-sized businesses. The latter, in terms of license cost per user, can only be aimed at Groups that will not specifically take this criterion as a blocking factor. Above all, many competitors are challenging them, adopting the models of these &#8220;big brothers&#8221;.<\/p>\n<p>The range of content creation and LMS-LCMS (Learning Content Management System)-LXP platforms on offer today is therefore increasingly vast (acquisitions, partnerships, improvements via AI Gen.). Periods of confinement have accelerated this trend, but even before that, there was a proliferation of &#8220;local&#8221; LMSs, developed by agencies specializing in learning content creation, which obviously retain their installed base.<\/p>\n<p>Lists and tables are by no means exhaustive, especially when we take the time to browse the glossary pages of sites such as elearningindustry, e-learningletter, and comparators (Capterra, h2, et al.).<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.0&#8243; custom_padding=&#8221;||||false|false&#8221; inline_fonts=&#8221;Roboto&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Learning IS: future prospects and challenges<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.0&#8243; custom_padding=&#8221;||5%||false|false&#8221; inline_fonts=&#8221;Roboto&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Having met unprecedented challenges, the<strong> training function<\/strong> is well on the way to tackling the issues of tomorrow. Relying on the best technological solutions, putting the learner at the center of concerns and promoting inter-departmental collaboration, it continues to play a key role in the transformation and success of organizations.<\/p>\n<p>In 2024, the momentum built up over the last 10 years, despite being a victim of geo-politico-financial contexts (which have often forced it to make progress by coping with numerous arrhythmias), has resumed an interesting development, albeit one to be followed and defended. The competency-based vision, the increment of the <strong>adaptive learning<\/strong> of the early 20th century, now algorithmized (new learning spaces, immersive learning), the need to evolve managerial practices, the alpha generations and social media in general are some of the (happy) causes.<\/p>\n<p>Companies have now more than ever the opportunity to rethink their training strategies, to innovate and experiment in this field. The road already travelled paves the way for a promising future &#8211; to be envisaged and practiced over a long and evolving period &#8211; where Learning Department definitively regains its place as an essential lever for development.<\/p>\n<p>Are you ready to seize these new opportunities for your organization? Would you like to <strong>optimize your Learning IS<\/strong>? SQORUS experts can help you choose and implement the right solutions for your needs. With over 30 years&#8217; expertise in digital HR transformation and solid partnerships with leading software publishers, we guarantee the success of your project. Contact us for a personalized diagnosis of your needs.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#20299f&#8221; background_image=&#8221;https:\/\/www.sqorus.com\/wp-content\/uploads\/2024\/06\/Bandeau-LB-Strategie-Data-RH.png&#8221; background_size=&#8221;contain&#8221; background_position=&#8221;center_right&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;90%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||3%||false|true&#8221; custom_padding=&#8221;50px|400px|50px|55px|true|false&#8221; custom_padding_tablet=&#8221;50px|55px|50px|55px|true|true&#8221; custom_padding_phone=&#8221;40px|55px|40px|55px|true|true&#8221; background_last_edited=&#8221;on|phone&#8221; background_enable_image_tablet=&#8221;off&#8221; border_radii=&#8221;on|23px|23px|23px|23px&#8221; global_module=&#8221;25036&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;Titre_40 Titre_blanc&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; header_2_font_size=&#8221;30px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>35 HR innovations and trends for 2024<\/h2>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;FondBleu&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#d6d8f4&#8243; text_line_height=&#8221;30px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Discover the latest HR innovations and trends and accelerate your digital transformation.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/www.sqorus.com\/en\/ebook-hr-innovations-trends\/&#8221; button_text=&#8221;I download&#8221; button_alignment=&#8221;left&#8221; button_alignment_tablet=&#8221;center&#8221; button_alignment_phone=&#8221;center&#8221; button_alignment_last_edited=&#8221;on|tablet&#8221; module_class=&#8221;Bouton Fond_blanc&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;15px&#8221; button_text_color=&#8221;#f36145&#8243; button_bg_color=&#8221;#FFFFFF&#8221; button_border_width=&#8221;1px&#8221; button_border_color=&#8221;#f36145&#8243; button_border_radius=&#8221;50px&#8221; button_font=&#8221;||||||||&#8221; button_use_icon=&#8221;off&#8221; custom_margin=&#8221;20px||||false|false&#8221; custom_padding=&#8221;13px|25px|13px|25px|false|false&#8221; custom_css_free_form=&#8221;selector:hover{||  background-color: #FFF6F5 !important;||}&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section &#8211; Blog &#8211; Cta Actu&#8221; module_class=&#8221;Fond_bleu Fond_icone&#8221; _builder_version=&#8221;4.27.0&#8243; custom_margin=&#8221;5rem||5rem||true|true&#8221; custom_margin_tablet=&#8221;4rem|40px|4rem|40px|true|true&#8221; custom_margin_phone=&#8221;|20px||20px|false|true&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;3rem||3rem||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row make_equal=&#8221;on&#8221; admin_label=&#8221;Text block&#8221; module_class=&#8221;LargeurBox&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; animation_style=&#8221;fade&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|9rem||9rem|false|true&#8221; custom_padding_tablet=&#8221;|0rem||0rem|false|true&#8221; custom_padding_phone=&#8221;|0rem||0rem|false|true&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Sous-titre&#8221; module_class=&#8221;SousTitre&#8221; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||10px||false|false&#8221; text_orientation_tablet=&#8221;&#8221; text_orientation_phone=&#8221;center&#8221; text_orientation_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Contact<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Titre &#8211; H2&#8243; module_class=&#8221;Titre_40&#8243; _builder_version=&#8221;4.26.1&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>A project? A request?A question?<\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Texte&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#d2d4ec&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Contact us today and find out how we can work together to make your company&#8217;s digital future a reality.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/www.sqorus.com\/en\/contact\/&#8221; button_text=&#8221;Contact SQORUS&#8221; button_alignment=&#8221;center&#8221; module_class=&#8221;Bouton fond_orange&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;30px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover the evolution of Training IS with our decoding of the market and trends to optimize your training strategy.<\/p>\n","protected":false},"author":29,"featured_media":45617,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","_ayudawp_aiss_exclude":false,"footnotes":""},"categories":[407],"tags":[],"metiers":[226],"sujet":[217],"class_list":["post-45611","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hr-strategy-transformation","metiers-hr","sujet-advisory-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Understanding learning IS &amp; the market&#039;s theoretical offering - SQORUS<\/title>\n<meta name=\"description\" content=\"Discover the evolution of Training IS with our decoding of the market and trends to optimize your training strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sqorus.com\/en\/understanding-learning-is-markets-theoretical-offering\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Understanding learning IS &amp; the market&#039;s theoretical offering - SQORUS\" \/>\n<meta property=\"og:description\" content=\"Discover the evolution of Training IS with our decoding of the market and trends to optimize your training strategy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sqorus.com\/en\/understanding-learning-is-markets-theoretical-offering\/\" \/>\n<meta property=\"og:site_name\" content=\"SQORUS\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-06T08:00:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-06T11:24:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sqorus.com\/wp-content\/uploads\/2025\/03\/Comprendre-SI-formation.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1366\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Arnaud HUCHER\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SQORUS\" \/>\n<meta name=\"twitter:site\" content=\"@SQORUS\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Arnaud HUCHER\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.sqorus.com\\\/en\\\/understanding-learning-is-markets-theoretical-offering\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sqorus.com\\\/en\\\/understanding-learning-is-markets-theoretical-offering\\\/\"},\"author\":{\"name\":\"Arnaud HUCHER\",\"@id\":\"https:\\\/\\\/www.sqorus.com\\\/en\\\/#\\\/schema\\\/person\\\/27a6be0aae42e9add1d0a839e5142b8e\"},\"headline\":\"Understanding learning IS &amp; 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