There are many challenges that the Human Resources department will have to meet with its HR strategy. HR strategy by striving to achieve two key objectives: to modernize and to become more attractive.
To this end, the future HR strategies will be developed around several key priorities. In fact, some sites have already undergone a transformation in recent years and the first results strongly confirm the trends to follow.
Digital transformation: essential and unavoidable
Human resources management has to innovate, especially in one of its main missions: recruitment. It can no longer rely on traditional recruitment channels to find highly qualified and competent profiles. Social networks have become a professional meeting place where companies are present and like to take care of their communication. In this respect, the development of an employer brand is of prime importance, as it can be a unifying factor and also help to target searches more effectively.
Another important transformation is the automation of HR processes. To be considered a value-creating service and to free up time for data analysis, the implementation of an HRIS is essential to relieve HR department personnel of tedious and time-consuming tasks. In the same way, the management tools make it possible to extract qualitative data that can be made available to management. This makes it much easier to make decisions .
In addition, the digital transformation has created a new mode of training such as tutorials and e-learning. This new way of training allows the human resources department to set up a more targeted and direct access to training and also allows each employee to share their expertise if they wish. This can reduce costs and allow employees to acquire new skills and deepen business knowledge quickly.
Enhancing the employee experience
The company and its human resources department are fully aware that human capital is the driving force behind performance. They work together to ensure that employees are supported from the moment they are recruited until they leave.
The real problem is to implement a human resources strategy that can retain employees over the long term and achieve long-term commitment. The challenge is to enhance the employee experience through different projects. This may involve designing more welcoming workspaces, organizing quarterly individual interviews, introducing continuous feedback, planning more regular lunches between employees and management…
Finally, the concept ” Great place to work “has become a reference for recruitment candidates and companies wishing to put people at the heart of their strategies. Another way of working is also increasingly emerging from the traditional employee status. A number of companies frequently use freelancers for highly skilled functions. Human Resources Departments are already anticipating the methods to be implemented to retain them.
What tools can you use to manage your HR strategy?
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See also our feature on "HR strategy management tools".
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